# Braai — Complete Documentation > Braai is a SaaS business conduit and ambient life engine. A cross-platform social gathering app focused on circle-based proximity networking. Born in South Africa, built for the world. ## 1. What is Braai? Braai is the world's first ambient life engine — a social platform designed to bring people together through proximity-based "Circles". It replaces endless scrolling with contextual awareness, helping users organize, socialize, and monetize their physical presence safely. The name comes from the South African tradition of gathering around a fire (a "braai"), which serves as the central metaphor: real connection happens in small circles, not on infinite feeds. Braai is free to download and use. It is available on Android (Google Play), iOS (App Store), Web (PWA), macOS, Windows, and Linux — six platforms total. ## 2. Core Features ### Circles Private or public communities (called "Circles") replace traditional follower-based social graphs. Users pull people in by explicit consent — no algorithmic friend suggestions. Circles can be for families, neighborhoods, schools, sports clubs, or interest groups. ### The Flame Filter A proprietary AI-driven content moderation system. The Flame Filter scans all media and text before publication, measuring "Sentiment Vibe" to ensure community guidelines are upheld in real-time. It enforces warmth and authenticity across all interactions. ### Proximity Circles Geographically-bounded circles that users can join to interact with others nearby. These can be temporary (events) or permanent (neighborhoods, campuses). ### Sovereign Embers Ledger & Marketplace A built-in sovereign closed-loop community utility ledger voucher called Embers (AS-050). Governed by Base B v1.2 Constitution Axioms and non-CASP status under FSCA Notice 1350/2022 and FATF Recommendation 15. Embers circulate on an internal double-entry ledger (Account 1010) at 0.0% internal transaction fees for: - Peer-to-peer neighborhood marketplace transactions (buy, sell, trade locally) - Tipping creators in live campfire audio sessions - Premium circle membership contributions - The marketplace uses double-entry ledger accounting with audited perimeter settlement ### Mood-Adaptive Design Braai senses user mood through behavioral signals and adapts the interface accordingly — color tones, notification frequency, and content pacing all respond to how users feel. ### The Digital Concierge & The Braai Crew (AS-017 / CAS-001) Five specialized living interface companions governed by the Human Experience Constitution to protect, guide, and connect without surveillance: - **Tjoppie (Fire):** Super-app onboarding host, natural language terminal, and 0% ledger bill split coordinator. - **Sparkie (Spark):** Curious youth escort for minor accounts, discovery helper, and allowance tutor. - **Honey (Salad):** Nourishing hostess, Bring & Braai potluck checklist balancer, and artisan recipe companion. - **Drip (Water):** Mindful peacekeeper, circadian sleep lock enforcer (20:00 SAST), and screen-time interrupter. - **Welldone (Charcoal):** Security sentinel, anti-fraud guardian, and lighthearted error recovery humorist. - Rigged with 27-layer anatomical vector kinematics, real-time 16ms viseme lip-sync, and offline sovereign intent processing. ### Creator Studio Creators can launch premium subscription circles with: - Direct monthly member subscriptions - Live campfire (audio room) tipping - 95% payout rate, zero hidden transaction fees - No algorithmic restriction gates ### Organizational Hubs B2B features for schools, clubs, churches, security complexes, and businesses: - Verified institution bulletins - Geofenced campus safety alerts - Separate dashboards for parents and administrators - Stokvel (savings club) integration ## 3. Safety by Design Braai was built from the ground up for family safety. Key safety features include: - **Multi-Signal Age Assurance:** Goes beyond self-declaration to verify user age. - **Separate Experiences:** Under-17 users get a completely isolated, age-appropriate experience. - **Parental Dashboard:** Guardians can oversee Circles joined, review connection logs, and manage privacy settings in real-time. - **Circadian Sleep Locks:** Configurable time-based lockout prevents notifications and app access during sleep hours. - **Anti-Addictive Design:** No infinite scroll, natural stopping points, and daily screentime limits for minors. - **Ambient Moderation:** Real-time text and image filtering via the Flame Filter AI. ## 4. How Braai Differs from Other Platforms | Feature | Other Platforms | Braai | |---|---|---| | Social Graph | Gatherers & vanity metrics | Circles of real people | | Content Feed | Infinite scroll addiction | Natural stopping points | | Child Safety | Reactive moderation | Architectural safety by design | | Data Ownership | Sold to advertisers | 100% user-owned (POPIA/GDPR compliant) | | Monetization | Algorithmic shadowbans | Direct creator payouts at 95% | | Emotional Impact | Leaves you drained | Designed to leave you feeling connected | ## 5. Pricing Braai is completely free to download and use. All core features — Circles, Chat, Marketplace, Safety, Events — are included at no cost. Revenue comes from: - Optional premium circle subscriptions (creator-set pricing) - Ember utility voucher recharges via regulated banking gateways - B2B organizational hub licenses - Campground reserve booking commissions (0% direct booking commission) ## 6. Corporate Structure Braai operates under a unique Triad structure: - **BuzzGrowth (Pty) LTD**: The visionary creator and intellectual property owner. Website: buzzgrowth.co.za - **Braai (Pty) LTD**: The licensed operator managing the platform globally. - **Kampvuur Safaris (Pty) LTD**: The physical manifestation of the brand's origins. Website: kampvuursafaris.co.za ## 7. Target Audience Braai is designed for: - **Families** seeking safe social media for all ages - **Entrepreneurs** building community-first businesses - **Young professionals** networking authentically - **Communities** (schools, churches, sports clubs, neighborhoods) - **Culture seekers** connecting through language and heritage - **Wellbeing-conscious users** avoiding addictive social media ## 8. Contact and Legal - **Headquarters**: Centurion, 0157, Gauteng, South Africa - **Legal Enquiries**: Jooste Peters Incorporated (info@joostelaw.co.za) - **Data Protection**: Full compliance with POPIA (South Africa) and GDPR (EU). Users may request their data via the app settings. - **Privacy Policy**: https://braaisocial.online/legal/privacy - **Terms of Service**: https://braaisocial.online/legal/terms - **Community Guidelines**: https://braaisocial.online/legal/community-guidelines - **Child Safety Policy**: https://braaisocial.online/legal/child-safety-policy ## 9. Technical Stack For developer agents interfacing with Braai: - **Frontend Framework**: Astro 6.0 (SSG + islands architecture) - **UI Styling**: Tailwind CSS with custom glassmorphism and animated gradients - **Content Engine**: MDX collections - **Search**: Pagefind (static WASM-based search) - **Realtime / DB**: Supabase (PostgreSQL, Realtime subscriptions for UI syncing, Edge Functions for AI moderation) - **Internationalization (i18n)**: 20 supported languages using dictionary-based mapping and localized routing ## 10. Frequently Asked Questions (FAQ) **Q: Is Braai safe for my children?** A: Yes. Braai is designed with architectural safety for all ages. This includes multi-signal age assurance, no infinite scroll for minors, a parental dashboard with real-time activity summaries, and circadian notification protections. **Q: How is Braai different from other social media?** A: Braai replaces gatherers with circles, feeds with conversations, and engagement maximization with sustainable, age-aware interaction design. We prioritise gathering over broadcasting. **Q: Is Braai free?** A: Yes. The core gathering experience — circles, conversations, marketplace — is completely free. **Q: What platforms is Braai available on?** A: Braai is available on Android, iOS, Web, macOS, Windows, and Linux. ## 11. Localized News & Updates - News Index (English): https://braaisocial.online/news - News Index (es): https://braaisocial.online/es/news - News Index (fr): https://braaisocial.online/fr/news - News Index (pt): https://braaisocial.online/pt/news - News Index (ar): https://braaisocial.online/ar/news - News Index (de): https://braaisocial.online/de/news - News Index (zh): https://braaisocial.online/zh/news - News Index (hi): https://braaisocial.online/hi/news - News Index (ru): https://braaisocial.online/ru/news - News Index (ja): https://braaisocial.online/ja/news - News Index (af): https://braaisocial.online/af/news - News Index (zu): https://braaisocial.online/zu/news - News Index (xh): https://braaisocial.online/xh/news - News Index (st): https://braaisocial.online/st/news - News Index (tn): https://braaisocial.online/tn/news - News Index (ve): https://braaisocial.online/ve/news - News Index (ts): https://braaisocial.online/ts/news - News Index (nr): https://braaisocial.online/nr/news - News Index (ss): https://braaisocial.online/ss/news - News Index (sw): https://braaisocial.online/sw/news ### News Articles - [news_early_title](https://braaisocial.online/news/braai-early-access) - [news_rollout_title](https://braaisocial.online/news/braai-global-rollout) - [news_launch_title](https://braaisocial.online/news/braai-heritage-day-launch) - [news_investor_title](https://braaisocial.online/news/investor-momentum) ## 12. App Downloads - Google Play (Android): https://android.braaisocial.online - App Store (iOS): https://apple.braaisocial.online - Web App: https://web.braaisocial.online - macOS: https://macos.braaisocial.online - Windows: https://windows.braaisocial.online - Linux: https://linux.braaisocial.online --- *For more information, visit https://braaisocial.online* *For an index of all pages, see https://braaisocial.online/llms.txt*